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Key Marketing Metrics
Language
English
English
Book
Paperback
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guid...
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Libristo code: 33449989
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Measure, manage and get the most out of your marketing.
Key Marketing Metrics is the definitive guide to today''s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
- Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions
- Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit
- Building models to assist with planning to give you the best tools for decision-making
In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
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About the book
Full name
Key Marketing Metrics
Author
Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
Language
English
English
Binding
Book - Paperback
Date of issue
2021
Number of pages
496
EAN
9781292360867
ISBN
1292360860
Libristo code
33449989
Publishers
PEARSON Education Limited
Weight
748
Dimensions
234 x 158 x 30
Categories
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management of specific areas
>
Budgeting & financial management
Economics, Finance, Business & Management
>
Business & Management
>
Management & management techniques
>
Management of specific areas
>
Sales & marketing management
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