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Key Account Management

Marketing- und Vertriebsmanagement

Language GermanGerman
Book Paperback
Book Key Account Management Stefan Klein
Libristo code: 01626406
Publishers Grin Verlag, November 2009
Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikati... Full description
? points 44 b
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Wissenschaftlicher Aufsatz aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, einseitig bedruckt, Note: keine Note, FOM Essen, Hochschule für Oekonomie & Management gemeinnützige GmbH, Hochschulleitung Essen früher Fachhochschule, Sprache: Deutsch, Abstract: Im Rahmen des Key Account Management werden Grundlagen im Sinne von Begriffs-definitionen und Abgrenzungen vorgenommen. Die essentielle Bedeutung und Stellung des Key Account Management innerhalb und außerhalb eines Unternehmens wird aufgezeigt. Es ist erkennbar, dass Key Account Management aufgrund der steigenden Anzahl von Unternehmenszusammenschlüssen / -konzentrationen sowie den damit korrelierenden, dynamischen Globalisierungsprozessen, heute und in Zukunft vor großen Herausforderungen steht.

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About the book

Full name Key Account Management
Author Stefan Klein
Language German
Binding Book - Paperback
Date of issue 2009
Number of pages 20
EAN 9783640461325
ISBN 3640461320
Libristo code 01626406
Publishers Grin Verlag
Weight 45
Dimensions 140 x 216 x 2

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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