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Kategorisierungseffekte

Eine verhaltenswissenschaftliche Analyse der Wirkung von Sortimentskategorisierungen auf den Auswahlprozess für komplexe Gebrauchsgüter

Language GermanGerman
Book Paperback
Book Kategorisierungseffekte Martin Krengel
Libristo code: 02527643
Publishers Springer Gabler, February 2014
Optionsvielfalt bietet Konsumenten die Chance, das für sie passende Produkt zu finden. Jedoch werden... Full description
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Optionsvielfalt bietet Konsumenten die Chance, das für sie passende Produkt zu finden. Jedoch werden unerfahrene Nachfrager zunehmend überfordert. Martin Krengel zeigt, wie die Kategorisierung von Sortimenten und Produktlinien dazu beitragen kann, Entscheidungskonflikte und Überlastung zu senken und gleichzeitig die wahrgenommene Vielfalt und die Zufriedenheit der Kunden zu steigern.

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About the book

Full name Kategorisierungseffekte
Author Martin Krengel
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 224
EAN 9783658048808
ISBN 3658048808
Libristo code 02527643
Publishers Springer Gabler
Weight 327
Dimensions 148 x 210 x 14

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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