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Juicing the Orange
Language
English
English
Book
Hardback
Too many companies think creativity means throwing money into marketing efforts and giving lip servi...
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Libristo code: 04237612
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Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. This work outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that to deliver results.
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About the book
Full name
Juicing the Orange
Author
Fallon
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
228
EAN
9781591399278
ISBN
1591399270
Libristo code
04237612
Publishers
Harvard Business Review Press
Weight
544
Dimensions
165 x 244 x 24
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