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Japanese Consumer Creativity
User Innovations, Role Playing and Consumer Communities
Language
English
English
Book
Hardback
This book explores how the process of adapting global products for local markets, a process in which...
Full description
Libristo code: 10991882
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310 b
Coming soon
310 b
Coming soon
126.79
€
VAT included
Forthcoming
Expected 30. 11. 2027
Delivery to Austria
Expected 30. 11. 2027
Delivery to Austria
Up to 30 days for returns
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This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication an
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About the book
Full name
Japanese Consumer Creativity
Author
Heung-Wah Wong, Miki Sugiura
Language
English
English
Binding
Book - Hardback
Date of issue
2023
Number of pages
240
EAN
9780415814713
ISBN
0415814715
Libristo code
10991882
Publishers
Taylor & Francis Ltd
Dimensions
156 x 234
Categories
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