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Japanese Consumer Creativity

User Innovations, Role Playing and Consumer Communities

Language EnglishEnglish
Book Hardback
Book Japanese Consumer Creativity Heung-Wah Wong
Libristo code: 10991882
Publishers Taylor & Francis Ltd, December 2023
This book explores how the process of adapting global products for local markets, a process in which... Full description
? points 310 b Coming soon Coming soon
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This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication an

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About the book

Full name Japanese Consumer Creativity
Language English
Binding Book - Hardback
Date of issue 2023
Number of pages 240
EAN 9780415814713
ISBN 0415814715
Libristo code 10991882
Dimensions 156 x 234
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