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iWar

Name: iWar
Brand: Transworld Publ. Ltd UK
SKU: 48210364
Price: 21.49 EUR
Availability: InStock
Author: Tim Higgins
ISBN: 9781911709640

Fortnite, Elon Musk, Spotify, WeChat, and the Siege of Apple's Empire

Tim Higgins

Language

English

Book Hardback

Libristo code: 48210364

Publishers Transworld Publ. Ltd UK, September 2025

'Highly readable' Financial TimesFrom the boardrooms to the court rooms, this is the gripping story... Full description

Libristo code: 48210364

53 b

21.49 € VAT included

In stock at our supplier Shipping in 3-6 days

Delivery to Austria

30-day return policy

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'Highly readable' Financial Times

From the boardrooms to the court rooms, this is the gripping story of how Apple became the world's most valuable company, and of the lawmakers and entrepreneurs determined to knock it off its pedestal.

Since the invention of the iPhone and App Store, Apple has built a near unassailable market power, controlling not only commerce, but also culture, and - increasingly - the flow of ideas.

In response, a loose rebel alliance of tech entrepreneurs has formed to lay siege to Apple, bringing together Epic Games' Tim Sweeney, Spotify's Daniel Ek, X's Elon Musk and WeChat's Pony Ma. In the trenches of popular opinion and now in the courtrooms of Europe and the United States, this rebellion aims to tear down Apple's walls and dismantle its alleged monopoly.

iWar weaves together the story of Apple's rise and reign with the political and international forces arrayed against it in the fight over control of the global digital economy. The stakes couldn't be higher.