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Investor Relations Management

Praxisleitfaden für erfolgreiche Finanzkommunikation

Language GermanGerman
Book Paperback
Book Investor Relations Management Thomas Schnorrenberg
Libristo code: 03621185
Publishers Gabler Verlag, May 2008
Das Buch ist als Nachschlagewerk für Praktiker und Einsteiger im Berufsfeld Investor Relations sowie... Full description
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Das Buch ist als Nachschlagewerk für Praktiker und Einsteiger im Berufsfeld Investor Relations sowie auch für Studierende konzipiert und behandelt die wichtigsten Themengebiete in übersichtlicher Form. Zunächst werden Grundlagen und Zulassungsfolgepflichten, die sich aus der Börsennotierung eines Unternehmens ergeben, vermittelt. Anschließend werden Situationen wie Börsengang, Kapitalmaßnahmen, Übernahmekommunikation und Krise gesondert dargestellt. Ein weiterer Schwerpunkt liegt auf der Erwartungshaltung der Investor-Relations-Zielgruppe.

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About the book

Full name Investor Relations Management
Author Thomas Schnorrenberg
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 164
EAN 9783834907325
ISBN 3834907324
Libristo code 03621185
Publishers Gabler Verlag
Weight 290
Dimensions 170 x 244 x 10

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
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