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Introduction to Graphic Design Methodologies and Processes - Understanding Theory and Application

Name: Introduction to Graphic Design Methodologies and Processes - Understanding Theory and Application
Brand: John Wiley & Sons Inc
SKU: 04884024
Price: 69.19 EUR
Availability: InStock
Author: John Bowers
ISBN: 9780470504352

John Bowers

Language

English

Book Paperback

Libristo code: 04884024

Publishers John Wiley & Sons Inc, February 2011

Graphic design has long based decision-making on instinct, trends, and personal preference. This bo... Full description

Libristo code: 04884024

169 b

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Graphic design has long based decision-making on instinct, trends, and personal preference. This book introduces a range of practical methodologies (quantitative and qualitative) pertinent to the interpreting, targeting and creating of forms and messages. Highly visual and well-designed, it fosters designers' ability to design creatively, collaboratively, and strategically, and as a result, helps designers move from form-makers to cultural participants-- a transformative trend for design professionals. It includes case studies and contributions by diverse group including the musician Moby novelist Ann Tyler, and designer Elle Luna, among others.