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Introducing Media Studies

Name: Introducing Media Studies
Brand: Icon Books
SKU: 04288597
Price: 10.29 EUR
Availability: InStock
Author: Ziauddin Sardar
ISBN: 9781848311848

Ziauddin Sardar

Language

English

Book Paperback

Libristo code: 04288597

Publishers Icon Books, July 2010

No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, r... Full description

Libristo code: 04288597

25 b

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No one can escape the influence of the media. Every day we watch hours of TV, listen to the radio, read newspapers and magazines, go to the cinema, sit in front of videos or surf the Web. These information commodities exercise enormous influence and power over all of us. "Introducing Media Studies" explores the complex relationship between the media, ideology, knowledge and power. It provides a scintillating tour of media history and presents a coherent view of the media industry, media theory and methods in media research. It explains how 'the audience' is constructed and how it in turn interprets the content and meaning of media representation. We also learn how to analyse film, deconstruct advertising and appreciate how TV and the press shape public opinion. The media is a condition of our existence and, in an unprecedented way, the pervading shape of our history. No one can afford to neglect a critical understanding of its omnipresence. Here is an entertaining and informative book, accessible to students and general readers concerned with the increasing power, influence and proliferation of the media.