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Internetnutzung aus Konsumentensicht

Eine qualitativ-empirische Untersuchung auf handlungstheoretischer Basis. Diss. Mit e. Geleitw. v. Cornelia Zanger

Language GermanGerman
Book Paperback
Book Internetnutzung aus Konsumentensicht Oliver Roll
Libristo code: 07066280
Publishers Deutscher Universitats-Verlag, September 2003
Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklärung des Kon... Full description
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Oliver Roll setzt sich mit dem qualitativ-interpretierenden Ansatz als Methode zur Erklärung des Konsumentenverhaltens auseinander. Er zeigt, wie der Ansatz mit der Handlungstheorie vernetzt ist und wie mit Hilfe offener Fragen die subjektiven Sichtweisen der Internetnutzer rekonstruiert werden können.

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About the book

Full name Internetnutzung aus Konsumentensicht
Author Oliver Roll
Language German
Binding Book - Paperback
Date of issue 2003
Number of pages 288
EAN 9783824478613
ISBN 3824478617
Libristo code 07066280
Publishers Deutscher Universitats-Verlag
Weight 373
Dimensions 148 x 210 x 16

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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