Contact
How to shop
Delivery
Shopping guide
Internet-Based Customer Value Management
Developing Customer Relationships Online
English
122 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
30.59
€
/
Paperback
17.95
€
/
Paperback
52.79
€
/
Paperback
14.39
€
Customer value management is a managerial approach in which customers are perceived as the company's asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author's approach is not limited by branches or sectors - differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
87.09
€
/
Hardback
89.99
€
/
Paperback
7.29
€
/
Paperback
14.29
€
/
Paperback
14.09
€
/
Paperback
15.79
€
/
Hardback
40.69
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?