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Internationalisation

Language EnglishEnglish
Book Hardback
Book Internationalisation David Wilson
Libristo code: 04597866
Publishers Palgrave Macmillan, June 1998
This fourth volume in the "Academy of International Business Series" examines three main areas of in... Full description
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This fourth volume in the "Academy of International Business Series" examines three main areas of internationalization: the internationalization process; competitive advantage in an international context; and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new milennium.

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