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Internationales Customer Relationship Management

Internationale Marktforschung als Informationsgrundlage für CRM im Zuge der Globalisierung österreichischer Unternehmen

Language GermanGerman
Book Paperback
Book Internationales Customer Relationship Management Sandra Bacher
Libristo code: 06838379
Publishers VDM Verlag Dr. Müller, November 2009
Der Einsatz einer internationalen CRM-Strategie, um im internationalen Wettbewerb zu bestehen und ei... Full description
? points 120 b
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Der Einsatz einer internationalen CRM-Strategie, um im internationalen Wettbewerb zu bestehen und eine langfristige Bindung der Kunden an das Unternehmen zu erreichen, wird immer wichtiger. Wissen ist auch in dieser Hinsicht Macht. Nur wer die länderspezifischen Rahmenbedingungen kennt und umfassende Informationen über Markt und Kunden besitzt ist in der Lage internationales CRM erfolgreich und gewinnbringend umzusetzen.

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About the book

Full name Internationales Customer Relationship Management
Author Sandra Bacher
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 116
EAN 9783639315097
Libristo code 06838379
Publishers VDM Verlag Dr. Müller
Dimensions 150 x 220 x 7
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