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INTERNAL MARKETING
Language
English
English
Book
Paperback
Internal marketing is based on the idea of considering employees as internal customers, as they are...
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Libristo code: 50910490
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100 b
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Internal marketing is based on the idea of considering employees as internal customers, as they are the guarantors of the company's continuity in the medium and long term, i.e. in the first instance, ideas must be sold to employees. There is an urgent need to value each employee's idea and free them to make decisions within their area of activity. If employees wear the company's "jersey", they will give their best and this will lead to business success.
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About the book
Full name
INTERNAL MARKETING
Author
Verónica Mpanda
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
72
EAN
9786209556548
ISBN
620955654X
Libristo code
50910490
Publishers
Our Knowledge Publishing
Weight
125
Dimensions
150 x 220 x 5
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