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Internal Marketing
Language
English
English
Book
Hardback
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealin...
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Libristo code: 06743497
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Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
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About the book
Full name
Internal Marketing
Author
Dennis J. Cahill
Language
English
English
Binding
Book - Hardback
Date of issue
1996
Number of pages
176
EAN
9780789060051
ISBN
9780789060051
Libristo code
06743497
Publishers
Taylor & Francis Inc
Weight
490
Dimensions
156 x 216 x 18
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