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Internal Marketing
Language
English
English
Book
Paperback
Defining what internal marketing is and how it can work, this title demonstrates how internal market...
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Libristo code: 06698503
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190 b
190 b
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Defining what internal marketing is and how it can work, this title demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management. It highlights the techniques managers need to understand to use IM effectively within their organizations.
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About the book
Full name
Internal Marketing
Author
Mohammed Rafiq
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
320
EAN
9780750648387
ISBN
9780750648387
Libristo code
06698503
Publishers
Taylor & Francis Ltd
Weight
466
Dimensions
158 x 234 x 18
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