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Language
German
German
Book
Hardback
In Industrie- und Dienstleistungsunternehmen entstehen Marken in der Regel nicht durch große Kommuni...
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Libristo code: 03621156
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171 b
171 b
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In Industrie- und Dienstleistungsunternehmen entstehen Marken in der Regel nicht durch große Kommunikationskampagnen, sondern durch die direkte Interaktion des Kunden mit den Mitarbeitern. "Internal Branding" beschreibt anschaulich, wie aus Mitarbeitern Markenbotschafter werden. Checklisten zur Selbstkontrolle bieten dem Leser die Möglichkeit, den Status quo des eigenen Unternehmens zu überprüfen. Mit Case Studies aus Dienstleistung, Versicherung, Hotellerie und Mittelstand.
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About the book
Full name
Internal Branding
Author
Holger Schmidt
Language
German
German
Binding
Book - Hardback
Date of issue
2007
Number of pages
210
EAN
9783834905147
ISBN
3834905143
Libristo code
03621156
Publishers
Gabler Verlag
Weight
490
Dimensions
156 x 234 x 14
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