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Internal Branding

Wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen

Language GermanGerman
Book Hardback
Book Internal Branding Holger Schmidt
Libristo code: 03621156
Publishers Gabler Verlag, October 2007
In Industrie- und Dienstleistungsunternehmen entstehen Marken in der Regel nicht durch große Kommuni... Full description
? points 171 b
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In Industrie- und Dienstleistungsunternehmen entstehen Marken in der Regel nicht durch große Kommunikationskampagnen, sondern durch die direkte Interaktion des Kunden mit den Mitarbeitern. "Internal Branding" beschreibt anschaulich, wie aus Mitarbeitern Markenbotschafter werden. Checklisten zur Selbstkontrolle bieten dem Leser die Möglichkeit, den Status quo des eigenen Unternehmens zu überprüfen. Mit Case Studies aus Dienstleistung, Versicherung, Hotellerie und Mittelstand.

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About the book

Full name Internal Branding
Language German
Binding Book - Hardback
Date of issue 2007
Number of pages 210
EAN 9783834905147
ISBN 3834905143
Libristo code 03621156
Publishers Gabler Verlag
Weight 490
Dimensions 156 x 234 x 14
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