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French
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L’intelligence économique est devenue un outil incontournable pour construire les stratégies des org...
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Libristo code: 34182266
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84 b
84 b
34.19
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L’intelligence économique est devenue un outil incontournable pour construire les stratégies des organisations.Dans un monde d’hyperconcurrence, les savoir-faire de la veille, de la protection et de l’influence sont indispensables à la compétitivité. Ce manuel explore les aspects théoriques et les enjeux opérationnels de l'intelligence éoconomique. Le cours est illustré par une dizaine d’études de cas et par de nombreux éclairages techniques. Cette nouvelle édition prendra en compte les évolutions de la discipline et sera parfaitement à jour des pratiques actuelles.
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EWA KASP
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About the book
Full name
Intelligence économique
Language
French
French
Binding
Book - Book
Number of pages
208
EAN
9782311405040
Libristo code
34182266
Weight
345
Dimensions
160 x 240 x 12
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