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Integrated Communication
Language
English
English
Book
Hardback
The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Co...
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Libristo code: 06591853
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549 b
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The result of a series of papers presented at the 11th annual Advertising and Consumer Psychology Conference held in Chicago, this volume goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works for optimal marketing effects.
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About the book
Full name
Integrated Communication
Author
Esther Thorson, Jeri Moore
Language
English
English
Binding
Book - Hardback
Date of issue
1996
Number of pages
396
EAN
9780805813913
ISBN
9780805813913
Libristo code
06591853
Publishers
Taylor & Francis Inc
Weight
794
Dimensions
152 x 229 x 31
Categories
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