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Innovation Management

Name: Innovation Management
Brand: PEARSON Education Limited
SKU: 04048054
Price: 90.29 EUR
Availability: InStock
Author: Pervaiz Ahmed
ISBN: 9780273683766

Pervaiz Ahmed

Language

English

Book Paperback

Libristo code: 04048054

Publishers PEARSON Education Limited, July 2010

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate... Full description

Libristo code: 04048054

221 b

90.29 € VAT included

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In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by 'innovation', and what must companies do to leverage it in order to support their short-term objectives and long-term strategies? This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios.