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IMC, The Next Generation
Language
English
English
Book
Hardback
Explains IMC: what it is, what it means to you, and how to use it to power your organization's growt...
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Libristo code: 04010612
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144 b
144 b
58.89
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Explains IMC: what it is, what it means to you, and how to use it to power your organization's growth and financial success. This book shows you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.
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About the book
Full name
IMC, The Next Generation
Author
Schultz
Language
English
English
Binding
Book - Hardback
Date of issue
2003
Number of pages
320
EAN
9780071416627
ISBN
0071416625
Libristo code
04010612
Publishers
McGraw-Hill Education - Europe
Weight
784
Dimensions
162 x 235 x 31
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