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Imagen de marca
Language
Spanish
Spanish
Book
Paperback
Este libro explica cómo se desarrollan las percepciones , las imágenes de marca sobre productos, ser...
Full description
Libristo code: 13090432
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62 b
62 b
25.29
€
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Este libro explica cómo se desarrollan las percepciones , las imágenes de marca sobre productos, servicios, empresas e instituciones. Lo hacen en base a ejemplos reales, muchos de ellos lo largo de su carrera profesional. Mercado y entorno .-. Estructura de mercado y motivaciones de compra .-. Segmentación .-. Investigación de mercado .-. Posicionamiento .-. Marketing Mix .-. Promoción y ventas
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About the book
Full name
Imagen de marca
Language
Spanish
Spanish
Binding
Book - Paperback
Date of issue
2003
Number of pages
216
EAN
9788473563420
ISBN
8473563425
Libristo code
13090432
Publishers
ESIC Editorial
Weight
380
Dimensions
170 x 240
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