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Identity and Strategy

How Individual Visions Enable the Design of a Market Strategy that Works

Language EnglishEnglish
Book Hardback
Book Identity and Strategy Olaf G. Rughase
Libristo code: 05097187
Publishers Edward Elgar Publishing Ltd, March 2006
This groundbreaking book explores the relationship between organizational identity and strategy and... Full description
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This groundbreaking book explores the relationship between organizational identity and strategy and proposes a practical strategy-making process that helps to avoid the typical pitfalls in strategic change processes. In doing so, the author bridges an important gap in management and strategy literature and explains how to practically link content and process when designing market strategies. A new conceptual framework is also presented, which emphasizes the importance and dynamics of organizational identity and corresponding time-discrepancies for strategy making.

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About the book

Full name Identity and Strategy
Author Olaf G. Rughase
Language English
Binding Book - Hardback
Date of issue 2006
Number of pages 256
EAN 9781845423100
Libristo code 05097187
Publishers Edward Elgar Publishing Ltd
Weight 522
Dimensions 156 x 234 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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