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How To Write A Single-Minded Proposition
Five insights on advertising's most difficult sentence. Plus two new approaches.
Language
English
English
Book
Paperback
What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the...
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Libristo code: 19615183
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What is a single-minded proposition? If you know Nike, you know the answer: Just Do It. This is the iconic line known and loved by Nike users worldwide that began its life as a single-minded proposition on a creative brief. Most SMPs don't become this f
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About the book
Full name
How To Write A Single-Minded Proposition
Author
HOWARD IBACH
Language
English
English
Binding
Book - Paperback
Date of issue
2018
Number of pages
110
EAN
9780692120002
ISBN
9780692120002
Libristo code
19615183
Publishers
Ibach Media Group LLC
Weight
186
Dimensions
152 x 229 x 13
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