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How to Plan Advertising
Language
English
English
Book
Paperback
This book is carefully structured to follow the basic sequence of tasks with which a planner is conc...
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Libristo code: 04168059
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This book is carefully structured to follow the basic sequence of tasks with which a planner is concerned. There are chapters on formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader influence of planning. How to Plan Advertising is a clear, informative and entertaining book, written for anyone who is interested in the way in which advertising is developed in agencies. It provides a foundation of knowledge for those embarking upon a career in advertising, and is an essential reference for all students of business and marketing.
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About the book
Full name
How to Plan Advertising
Author
Alan Cooper
Language
English
English
Binding
Book - Paperback
Date of issue
2001
Number of pages
224
EAN
9780826457400
ISBN
0826457401
Libristo code
04168059
Publishers
Cengage Learning EMEA
Weight
390
Dimensions
173 x 243 x 24
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