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How Strong Is Your Firm's Competitive Advantage?

Name: How Strong Is Your Firm's Competitive Advantage?
Brand: Business Expert Press
SKU: 01238701
Price: 24.59 EUR
Availability: InStock
Author: Daniel Marburger
ISBN: 9781606493793

Daniel Marburger

Language

English

Book Paperback

Libristo code: 01238701

Publishers Business Expert Press, January 2013

Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a... Full description

Libristo code: 01238701

60 b

24.59 € VAT included

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Perhaps the most confounding characteristic of the competitive marketplace is that everyone wants a piece of the action. If a firm successfully enters a new market, creates a new product, or designs new innovations for an existing product, its just a matter of time before competitors follow suit. And the influx of competition inevitably places downward pressure on both price and profitability. But the speed at which competitors invade ones market is not the same in all industries; some are more resistant to the forces of competition than others.§In 1979, Harvard economist Michael Porter theorized his Five Forces Model (updated in 2008). The Five Forces Model identifies the characteristics that can help insulate a firm from competitive forces. For the firm that seeks to put together a business plan, or for the firm that is considering opportunities for diversification, an understanding of the Five Forces Model is essential.