Contact
How to shop
Delivery
Shopping guide
Holistic Marketing
English
28 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
12.99
€
A blueprint for digital transformation
Effective marketing is both art and science-a beautiful combination of data, intuition, and empathy. In Holistic Marketing, you will discover how to create a high-performing demand-generation engine that changes the conversation about marketing's contribution to organizational value in a gripping and comprehensive review.
Today, "digital transformation" can mean any number of things, but there is a gap in the literature. There is no how-to book that takes on the task of clearly defining the process, the personnel, and the technology required to successfully transform an organization.
In Holistic Marketing, Locher draws on his decades of experience as a marketing leader to provide an instruction manual for marketing professionals to transform their teams and transcend dated expectations as companies evolve from start-up to scale-up and beyond.
Holistic Marketing represents a new era in marketing, an evolved state where data-
driven decision-making supplants guesses to create a predictable, accountable, and transparent engine of growth that delivers maximum impact.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Hardback
34.69
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?