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Hispanic Marketing
Language
German
German
Book
Paperback
This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition...
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Libristo code: 45254075
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169 b
169 b
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This book focuses on using cultural insights to connect with Hispanic consumers. This fourth edition brings up to date the theories, concepts and practices that help readers understand Hispanic consumers and marketing communication campaigns across Hispanic segments, and includes new case studies and instructor materials.
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About the book
Full name
Hispanic Marketing
Author
Felipe Korzenny, Sindy Chapa
Language
German
German
Binding
Book - Paperback
Date of issue
2024
Number of pages
428
EAN
9781032137742
ISBN
1032137746
Libristo code
45254075
Publishers
Taylor & Francis Ltd
Weight
766
Dimensions
156 x 234
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