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Hillstrom's Customer Development

Name: Hillstrom's Customer Development
Brand: Independently Published
SKU: 35402290
Price: 24.79 EUR
Availability: InStock
Author: Hillstrom Kevin Hillstrom
ISBN: 9798710716960

An Introduction to Understanding How Customers Evolve

Hillstrom Kevin Hillstrom

Language

English

Book Paperback

Libristo code: 35402290

Publishers Independently Published, February 2021

In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients... Full description

Libristo code: 35402290

61 b

24.79 € VAT included

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In "Hillstrom's Customer Development" Kevin walks the reader through a process he uses with clients to measure how effective a brand is at moving customers from prospect to first order to loyalty status. The reader learns about key inflection points in the customer development process when customers are most receptive to purchasing again. By focusing on Acquisition, Welcome, Emergence, Loyalty, and Retirement the marketer is given the analytical tools necessary to develop a loyal customer base that delivers disproportionate profit for years to come.