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Johnston believes that our language is full of unconscious triggers - words we speak that are making decisions for us, running us, ruining us. While we continue to try, need, guess, want, whine, and victim our way through life, we sabotage our own goals and happiness. He cautions never to use those words again. Instead, take charge of your thoughts and speech by using words that serve you better like acceptance, faith, and above all, the word love. By reprogramming and giving up the words that hold us back, we will improve our lives.