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Helvetica: Homeage to a Typeface

Name: Helvetica: Homeage to a Typeface
Brand: Lars Müller Publishers
SKU: 04333092
Price: 18.89 EUR
Availability: InStock
Author: Lars Muller
ISBN: 9783037780466

Lars Muller

Language

English

Book Paperback

Libristo code: 04333092

Publishers Lars Müller Publishers, November 2002

Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signag... Full description

Libristo code: 04333092

46 b

18.89 € VAT included

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Helvetica is a sans-serif typeface. It is simple and clean, and commonly seen in advertising, signage, and literature. The R has a curved leg, and the i and j have square dots. The Q has a straight angled tail, and the counterforms inside the O, Q, and C are oval. It is an all-purpose type design that can deliver practically any message clearly and efficiently. It is one of the most popular typefaces of all time. Helvetica: Homage to a Typeface presents 400 examples of Helvetica in action, selected from two diametrically opposed worlds. Superb applications by renowned designers are juxtaposed with an anonymous collection of ugly, ingenious, charming, and hair-raising samples of its use.