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Hardy Amies

Name: Hardy Amies
Brand: ACC Art Books
SKU: 04480564
Price: 47.29 EUR
Availability: InStock
Author: Michael Pick
ISBN: 9781851496754

Michael Pick

Language

English

Book Hardback

Libristo code: 04480564

Publishers ACC Art Books, October 2012

Hardy Amies epitomised understated British couture, emphasising the cut of fine materials by tailore... Full description

Libristo code: 04480564

116 b

47.29 € VAT included

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Hardy Amies epitomised understated British couture, emphasising the cut of fine materials by tailored construction. Untrained in dress-making, he achieved headlines in Vogue in 1937 with his 'Panic' suit, a reconstructed design of a staple in every woman's wardrobe, wittily named to reflect current events. Evoking the glamour of pre-war London while meeting the demands of contemporary society's activities - town to country, morning to night - Amies designs drew a star-studded clientele. His war-time 'utility' designs revealed his design philosophy (and partly concealed his role as head of the Belgian Section of SOE), unveiling a needle-sharp intelligence and intuition for the changing world of fashion, his elegant execution of which was rewarded through the influential seal of approval by HM Queen Elizabeth II, as Princess Elizabeth, in 1950. The first post-war international designer to visit the USA, Amies' luxurious style produced lucrative global business opportunities, including ready-to-wear, menswear shown as couture, and wide-ranging merchandising options.