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Handelsmarkenmanagement
Solution Selling in Vertikalen Wertsch pfungsnetzwerken
Language
German
German
Book
Paperback
Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Mana...
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Libristo code: 08924127
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Der steigende Anteil von Handelsmarken in Deutschland erfordert eine Professionalisierung deren Managements. Anknupfend an die konzeptionelle und theoretische Aufarbeitung nimmt Johannes B. Berentzen eine empirische Untersuchung in den drei grossten Branchen privater Nachfrage nach Konsumgutern vor
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About the book
Full name
Handelsmarkenmanagement
Author
Johannes B Berentzen
Language
German
German
Binding
Book - Paperback
Date of issue
2009
Number of pages
455
EAN
9783834918925
ISBN
9783834918925
Libristo code
08924127
Publishers
Springer Fachmedien Wiesbaden
Weight
581
Dimensions
148 x 210 x 25
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