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Handbuch Preispolitik

Strategien - Planung - Organisation - Umsetzung

Language GermanGerman
Book Paperback
Book Handbuch Preispolitik Hermann Diller
Libristo code: 02728261
Publishers Gabler Verlag, April 2014
Renommierte Experten decken das gesamte Spektrum der Preisgestaltung in ihrer breiten Vielfalt ab. N... Full description
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Renommierte Experten decken das gesamte Spektrum der Preisgestaltung in ihrer breiten Vielfalt ab. Neue Herausforderungen in der Preispolitik werden ausführlich und umfassend erläutert. Das "Handbuch Preispolitik" ist praxisorientiert ausgerichtet, die Gliederung ist von den betriebswirtschaftlichen Problemen in den Unternehmen determiniert. Zahlreiche Praxisbeispiele tragen zur Veranschaulichung bei.§"Das im Gabler Verlag erschienene Handbuch Preispolitik liefert mit 38 Beiträgen einen gleichermaßen umfassenden wie inhaltlich ausgezeichneten Überblick über Theorie und Praxis und kann damit als zentrales Grundlagenwerk für Geschäftsleitung, Führungskräfte im Marketing und Controlling sowie Dozenten und Studierende der Wirtschaftswissenschaften angesehen werden." Ifm-News

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About the book

Full name Handbuch Preispolitik
Author Hermann Diller, Andreas Herrmann
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 838
EAN 9783322905130
ISBN 3322905136
Libristo code 02728261
Publishers Gabler Verlag
Weight 1334
Dimensions 170 x 244 x 43

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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