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Book H2H Marketing Philip Kotler

H2H Marketing

Waldemar Pfoertsch

Language

English

Book Hardback

Book H2H Marketing Philip Kotler

Libristo code: 33249477

Publishers Springer Nature Switzerland AG, December 2020

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of... Full description

Libristo code: 33249477

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In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It's not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups:

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About the book

Full name H2H Marketing

Author Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz

Language

English

Binding Book - Hardback

Date of issue 2020

Number of pages 267

EAN 9783030595302

ISBN 3030595307

Libristo code 33249477

Publishers Springer Nature Switzerland AG

Weight 604

Dimensions 242 x 162 x 27

Categories

Society & Social Sciences > Psychology > Occupational & industrial psychology

Economics, Finance, Business & Management > Business & Management > Business mathematics & systems

Economics, Finance, Business & Management > Business & Management > Sales & marketing

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