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Greater Good
Language
English
English
Book
Hardback
Contends that marketing performs an essential societal function - and does so democratically. This w...
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Libristo code: 06573881
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78 b
78 b
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Contends that marketing performs an essential societal function - and does so democratically. This work maintains that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices, and lays out the six fundamental characteristics that marketing and democracy share.
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About the book
Full name
Greater Good
Author
Katherine E. Jocz
Language
English
English
Binding
Book - Hardback
Date of issue
2007
Number of pages
331
EAN
9781422117354
ISBN
9781422117354
Libristo code
06573881
Publishers
Harvard Business Review Press
Weight
680
Dimensions
188 x 238 x 30
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