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Going Global

Language EnglishEnglish
Book Paperback
Book Going Global Ellen V Fuller
Libristo code: 01348809
Publishers Temple University Press,U.S., January 2009
In this intriguing ethnography, Ellen Fuller investigates how issues of gender and identity as they... Full description
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In this intriguing ethnography, Ellen Fuller investigates how issues of gender and identity as they relate to authority are addressed in a globalizing corporate culture. "Going Global" goes behind the office politics, turf wars and day-to-day workings of a transnational American company in Japan in the late 1990s as employees try to establish a comfortable place within the company. Fuller looks at how relationships among Asians and between Asians and Americans are tested as individuals are promoted to positions of power and authority. Is there pressure for the Japanese to be more 'American' to get ahead in business? Do female employees have to subscribe to certain stereotypes to be promoted or respected? How these American and Japanese workers assess one another raises important questions about international business management and human resources.

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