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Globalization, Development and the Mass Media

Language EnglishEnglish
Book Hardback
Book Globalization, Development and the Mass Media Colin Sparks
Libristo code: 04686074
Publishers SAGE Publications Inc, November 2007
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theo... Full description
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Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

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About the book

Full name Globalization, Development and the Mass Media
Author Colin Sparks
Language English
Binding Book - Hardback
Date of issue 2007
Number of pages 264
EAN 9780761961611
ISBN 0761961615
Libristo code 04686074
Publishers SAGE Publications Inc
Weight 634
Dimensions 178 x 245 x 22

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Globalization
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