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Global Website

Webdesign im internationalen Umfeld

Language GermanGerman
Book Paperback
Book Global Website Oliver Meidl
Libristo code: 01688694
Publishers Springer Gabler, July 2013
Länderübergreifende Online-Kommunikation vollzieht sich dank moderner technischer Hilfsmittel in Sek... Full description
? points 135 b
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Länderübergreifende Online-Kommunikation vollzieht sich dank moderner technischer Hilfsmittel in Sekundenschnelle. Wie muss ein Online-Auftritt geplant werden, so dass er international gültig umgesetzt werden kann? Wie sollte eine Webpräsenz gestaltet und eingerichtet werden, damit sie einen Europäer genauso anspricht wie einen Amerikaner, Asiaten oder Afrikaner? Anhand vielfältiger Beispiele aus USA, China und Europa untersucht Oliver Meidl kulturelle Unterschiede und deren Einfluss auf die Planung von Internetauftritten im Web 2.0-Umfeld. Die so gewonnenen Erkenntnisse werden in einem Modell für globale Webauftritte zusammengefasst, welches anhand möglicher Kundenpräferenzen bewertet wird.

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About the book

Full name Global Website
Author Oliver Meidl
Language German
Binding Book - Paperback
Date of issue 2013
Number of pages 105
EAN 9783658028664
ISBN 3658028661
Libristo code 01688694
Publishers Springer Gabler
Weight 159
Dimensions 148 x 210 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
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