Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits.
Create an account for free
Contact
How to shop
Help
Delivery
Austrian Post 5.49 €
GLS courier 4.99 €
DPD courier 4.49 €
DPD point 3.49 €
Shopping guide
My account
▸
Empty :-(
0
Global Marketing
Language
English
English
Book
Paperback
This title presents the fast track route to mastering all aspects of global marketing. It covers all...
Full description
Libristo code: 05094567
?
27 b
27 b
10.99
€
VAT included
In stock at our supplier
Shipping in 14-20 days
Delivery to Austria
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
8.69
€
This title presents the fast track route to mastering all aspects of global marketing. It covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and from selecting international executives to delivering innovation globally. It includes examples and lessons from some of the world's most successful businesses, including McDonalds, Unilever and Nokia, and ideas from the smartest thinkers, including Philip Kotler and Michael Czinkota. It also includes a glossary of key concepts and a comprehensive resources guide.
Actress
&
Polyglot
EWA KASP
for
Play video
Libristo has the largest selection of foreign-language books. That’s why I buy my books there.
About the book
Full name
Global Marketing
Author
Douglas Lamont
Language
English
English
Binding
Book - Paperback
Date of issue
2002
Number of pages
138
EAN
9781841121918
ISBN
1841121916
Libristo code
05094567
Publishers
John Wiley and Sons Ltd
Weight
136
Dimensions
125 x 172 x 11
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
27.99
€
Book advisor Libroamiko
By using this chat, you are communicating with generative artificial intelligence. By using it, you also agree to the processing of personal data.
Hi! I'm Libroamiko, your book advisor.
How can I help you?
Hi, I'm Libroamiko, can I help?