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Global Competitiveness

Name: Global Competitiveness
Brand: Springer Verlag, Singapore
SKU: 38573577
Price: 78.89 EUR
Availability: InStock
Author: William Philip Wall
ISBN: 9789811677540

Ten Things Thai Businesspeople Should Know

William Philip Wall

Language

English

Book Hardback

Libristo code: 38573577

Publishers Springer Verlag, Singapore, January 2022

This book discusses the aspects of global competition in terms of the strategies that could be appli... Full description

Libristo code: 38573577

193 b

78.89 € VAT included

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This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.