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Global Competition Between and Within Standards

The Case of Mobile Phones

Language EnglishEnglish
Book Paperback
Book Global Competition Between and Within Standards J. Funk
Libristo code: 13808628
Publishers Palgrave Macmillan, November 2001
Managing technology and globalization are two of the main concerns facing companies today. This book... Full description
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Managing technology and globalization are two of the main concerns facing companies today. This book argues that the success of firms such as Ericsson and Nokia is a function of how they have managed these two areas simultaneously. The author summarises the development of the global mobile communications industry to date, examining how global standards have been established, and why particular firms have succeeded within these standards. He goes on to examine the factors that will determine the market leaders in third-generation mobile communications systems and phones, and shows how other high technology industries can benefit from the strategies used.

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About the book

Full name Global Competition Between and Within Standards
Author J. Funk
Language English
Binding Book - Paperback
Date of issue 2001
Number of pages 296
EAN 9781349429370
ISBN 1349429376
Libristo code 13808628
Publishers Palgrave Macmillan
Weight 454
Dimensions 140 x 216 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Economics, Finance, Business & Management > Business & Management > Business strategy
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