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Getting Better with Age

Name: Getting Better with Age
Brand: LID Publishing Inc.
SKU: 09928352
Price: 21.79 EUR
Availability: InStock
Author: Peter Hubbell
ISBN: 9780986079313

Peter Hubbell

Language

English

Book Hardback

Libristo code: 09928352

Publishers LID Publishing Inc., February 2016

We live in the age of ageing - no other global trend will do more to impact public policy, health an... Full description

Libristo code: 09928352

53 b

21.79 € VAT included

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We live in the age of ageing - no other global trend will do more to impact public policy, health and human welfare. The world's Baby Boomers are marketing's most valuable generation and to exploit an opportunity this significant requires the smartest thinking from the marketing community. This book covers the latest ideas and methods in marketing to the ageing consumer.