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Geschaftsbeziehungsmanagement

Language GermanGerman
Book Hardback
Book Geschaftsbeziehungsmanagement Michael Kleinaltenkamp
Libristo code: 01566203
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 1996
Dieses Buch ist nicht nur für Vertriebsleiter interessant. Geschäftsbeziehungsmanagement, Key accoun... Full description
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Dieses Buch ist nicht nur für Vertriebsleiter interessant. Geschäftsbeziehungsmanagement, Key account-Management und Kundenorientierung sind heute aus der modernen Unternehmensstruktur nicht wegzudenken. Besonders für den Investitionsgüterbereich werden diese modernen Methoden in diesem Werk vertieft. Die vorgestellten Methoden, Konzepte und Instrumente eignen sich für alle Bereiche des Business-to-Business-Sektors, also für klassische Industriebranchen genauso wie für den industriellen Dienstleistungsbereich.

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About the book

Full name Geschaftsbeziehungsmanagement
Author Michael Kleinaltenkamp, Wulff Plinke
Language German
Binding Book - Hardback
Date of issue 1996
Number of pages 372
EAN 9783540616634
ISBN 3540616632
Libristo code 01566203
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 710
Dimensions 238 x 163 x 24

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Technology, Engineering, Agriculture > Technology: general issues > Engineering: general
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