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Geomarketing - Methods and Strategies in Spatial Marketing

Name: Geomarketing - Methods and Strategies in Spatial Marketing
Brand: ISTE Ltd
SKU: 05025080
Price: 157.29 EUR
Availability: InStock
Author: Cliquet
ISBN: 9781905209071

Cliquet

Language

English

Book Hardback

Libristo code: 05025080

Publishers ISTE Ltd, February 2006

This title describes the state of the art in all areas of spatial marketing, discussing the various... Full description

Libristo code: 05025080

385 b

157.29 € VAT included

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This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.