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Gamification model for SME

Name: Gamification model for SME
Brand: Scholars' Press
SKU: 20154291
Price: 55.89 EUR
Availability: InStock
Author: Nuno Manuel Teotónio
ISBN: 9783639515930

Nuno Manuel Teotónio

José Luís Reis

Language

English

Book Paperback

Libristo code: 20154291

Publishers Scholars' Press, August 2018

Gamification could be a useful marketing technique that involves the use of game elements and design... Full description

Libristo code: 20154291

137 b

55.89 € VAT included

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Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.