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Fußballklubs als Global Player

FC Barcelona, Real Madrid, Manchester United

Language GermanGerman
Book Paperback
Book Fußballklubs als Global Player Philipp Schlösser
Libristo code: 01765630
Publishers Tectum-Verlag, November 2010
Wie mauserten sich regional aktive Fußballklubs wie der FC Barcelona, Real Madrid oder Manchester Un... Full description
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Wie mauserten sich regional aktive Fußballklubs wie der FC Barcelona, Real Madrid oder Manchester United zu global ausstrahlenden Marken? Was sind die entscheidenden Erfolgsfaktoren für die Internationalisierung von Fußballvereinen? Welche Bedeutung hat eine Marktentwicklung über nationale Grenzen hinaus für den Klub als Unternehmen? Philipp Schlösser gibt wissenschaftlich fundierte Antworten. Durch Experteninterviews mit dem Management verschiedener Spitzenklubs bietet er Laien und Fachleuten konkrete wie fundierte Einblicke in die internationalen Marketingaktivitäten europäischer Spitzenklubs.

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About the book

Full name Fußballklubs als Global Player
Author Philipp Schlösser
Language German
Binding Book - Paperback
Date of issue 2011
Number of pages 100
EAN 9783828827875
ISBN 382882787X
Libristo code 01765630
Publishers Tectum-Verlag
Weight 155
Dimensions 148 x 210 x 7

Categories

Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports governing bodies
Sports & Active outdoor recreation > Sport: general > Sporting events & management > Sports teams & clubs
Sports & Active outdoor recreation > Ball sports / ball games > Football variants & related games > Association football (Soccer)
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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