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FT Essential Guide to Writing a Business Plan, The

Language EnglishEnglish
Book Paperback
Book FT Essential Guide to Writing a Business Plan, The Vaughan Evans
Libristo code: 38376185
Publishers PEARSON Education Limited, August 2022
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing... Full description
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Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the critical knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backers concerns.

This brand-new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.Written by a seasoned practitioner with years of experience in both writing and evaluating business plans for funding, it will help you formulate a coherent, consistent and convincing plan with your backers needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need for your business to succeed.

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About the book

Full name FT Essential Guide to Writing a Business Plan, The
Author Vaughan Evans
Language English
Binding Book - Paperback
Date of issue 2022
Number of pages 296
EAN 9781292416175
ISBN 1292416173
Libristo code 38376185
Weight 486
Dimensions 234 x 157 x 23
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