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Frugal Innovation

A Global Research Companion

Language EnglishEnglish
Book Hardback
Book Frugal Innovation Adela J. McMurray
Libristo code: 24653353
Publishers Taylor & Francis Ltd, December 2019
Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that... Full description
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Customers are increasingly seeking "low-cost, high-quality" or what is known as frugal products that meet the buyer's needs while reducing the associated cost of ownership. This book examines the developing principles and theories of frugal innovations

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About the book

Full name Frugal Innovation
Author Adela J. McMurray, Gerrit A. de Waal
Language English
Binding Book - Hardback
Date of issue 2019
Number of pages 344
EAN 9780367132842
ISBN 0367132842
Libristo code 24653353
Publishers Taylor & Francis Ltd
Weight 708
Dimensions 241 x 162 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Reference, Information & Interdisciplinary subjects > Interdisciplinary studies > Development studies
Economics, Finance, Business & Management > Business & Management > Entrepreneurship
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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