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From Soapbox to Soundbite

Name: From Soapbox to Soundbite
Brand: PALGRAVE MACMILLAN
SKU: 04596209
Price: 55.49 EUR
Availability: InStock
Author: Martin Rosenbaum
ISBN: 9780333619452

Party Political Campaigning in Britain since 1945

Martin Rosenbaum

Language

English

Book Paperback

Libristo code: 04596209

Publishers PALGRAVE MACMILLAN, January 1997

Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the f... Full description

Libristo code: 04596209

136 b

55.49 € VAT included

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Electioneering in Britain is now a highly sophisticated and professionalised activity. This is the first book to examine in detail the dramatic transformation since 1945 in the campaign techniques used by political parties. Organised according to a clear thematic structure, it analyses the development of each element of electioneering as well as overall issues such as agenda setting and negative campaigning. A comprehensive overview, this revealing and entertaining book draws on interviews with many key participants and research in party archives.